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Recent Updates May 2, 2012

• Finished our monthly stats. You should all be seeing those in your inboxes by today. Some very interesting things happening this Spring on Your Web Pro clientsites.
• Updated the shipping and registration settings for Lone Star Fajita Cookers. http://www.lonestarfajitacookers.com
• Sent the marketing emails for Cloud Training's upcoming classes in Lubbock, Austin, Odessa, Pecos, and Hobbs.
• Finished the code for the new Red and Black Book Store website. Coming soon!
• Added the new classes for Lubbock CPR at http://www.lubbockcpr.com
• Updated the board info for Sondra's Song at http://www.sondrassong.org
• Updated the news and Bri Project info at Interim Health Care Foundation at http://www.interimhealthcarefoundation.org
  
• Added new classes to the website and facebook for Cloud Training. http://www.cloudtraining.com
• Added some quotes for Visiting Angels of Lubbock: http://www.visitingangelslubbock.com
• Added new content for Lubbock Photographer LTD Photography. http://www.ltdphoto.net
• Posted the Email Newsletter articles on the Your Web Pro website at http://www.yourwebprollc.com

Common Search Engine Myths, Pitfalls, and Scams
Getting a good ranking in any search engine is tough. In working on websites for better search placement we hear a lot of myths about getting listed. Here are a few and what really does work.

The more traffic we get, their higher it will go
While a good thought, it is not true that more traffic means higher ranks in search. In fact, unless the search engine sends the traffic they will have no idea how much you have. We collect data on clients sites for stats, but no one else knows how much traffic you are getting. It is true, however, that websites that are updated will get more traffic from search. So update frequently with relevant content and the numbers will rise.

Search positions are permanent
A blessing and a curse is that no, search placements are not permanent. When we are competing to get a site higher this is great. Once you get there you do wish that they were set forever. Rankings change on a regular basis with new sites coming online, old sites being well maintained, and a number of other factors. As a general rule, update often to grow and maintain your ranks.

Company XYZ told us they would submit us to one-hundred-billion search engines for free!
This was once a valid service, but not any more. Today all major search engines will automatically index your site on a regular basis and submitting to them, when possible, is not going to help one bit. Plus, who can name a hundred billion search engines. Normally we are only tracking five. Try it... how many can you name?

The Set-And-Forget Method
Your website is not a Ron Popeil gadget. One day come by and I will show the numbers on a site that is updated frequently and one that is not. Many of you have seen the difference with your own sites when we get a regular update cycle going. Please, please do not set your new website up then neglect updates for months and months.

Plan For Better Search Results
The best way to plan for better results is to plan for better updates and links. Lay down a group of topics to update your customers with then roll those out to your website, link to them on your social media and email marketing. Spread it out and watch the ranks grow.

Proverbs 13:20-22 NLT
20 Walk with the wise and become wise;
associate with fools and get in trouble.
21 Trouble chases sinners,
while blessings reward the righteous.
22 Good people leave an inheritance to their grandchildren,
but the sinner’s wealth passes to the godly.

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